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Educating the Educators. Part 2

October 16th, 2012

School district staff. The current state of health of most staffers in the American education system is poor. The majority of educators are sedentary, and many school administrators are also sedentary. This creates a dilemma. To effectively educate the educators, you must first be able to gain their undivided attention. But many sedentary people do not want to hear about the catastrophic illness and even premature death that they face as a result of their inactive lifestyle. To make matters worse, many of the directors of human resources are also frequently sedentary. On the surface, this dilemma makes the task at hand seem formidable. The encouraging factor is that these individuals are usually intelligent.

To pique educators’ intelligence, your approach must be original. Simply trying to sell a corporate membership will be limiting and will preclude the total available market. The first step is an educational initiative. Host an “Education Symposium” designed to present lifestyle modification information and potential partnering opportunities in a formal setting with refreshments and powerful presenters. Principals and vice-principals from the targeted school district who may be members of your facility or who are known to be health-conscious will add credibility to the program. Cancer, stroke and heart disease survivors can also add effective elements to the agenda.

The symposium must be planned well in advance. Press releases, along with mailers and telephone or in-person visits, are critical. Try to identify school personnel who may want to get involved and use them.

The symposium, if done well and well-attended, opens the door to other partnership opportunities. Your club should strive to create regular interaction and strategic expansion of the relationship.

School children. Children need fun and creative programs. By developing relationships with local children, you open the door to their parents and create the possibility of long-term relationships, whereby the students make exercise and clubs a part of the lives for the rest of their lives.

Parents. As your program is developed, special attention needs to be directed toward creating relationships with parents. Educating parents about their children’s health and wellbeing is one component. That step will open the door to educating parents about their health and mortality, and what that means to their children’s lives. Parents need to be educated about all aspects of their health, as well as their children’s. Furthermore, through creative programming, parents and children can be attracted to your club at the same time. This is a way to establish solid relationships.

Build these programs from the heart, not the head. Create impact in your presentations; give your audience a clear picture of the results of inactivity that will touch their hearts. You can make a difference in your community. Make a plan and make it happen.

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